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# Marketing Your HMO Property: Strategies for Occupancy

Marketing your Houses in Multiple Occupation (HMO) property effectively is essential to ensure optimal occupancy rates and a steady stream of quality tenants.

In this blog, we'll explore various marketing strategies to help you attract tenants and maintain high occupancy levels in your HMO property.

Create an Attractive Online Presence

Establish a professional and appealing online presence for your HMO property. Utilise high-quality images, detailed descriptions, and virtual tours to showcase the property. Utilise popular platforms such as Spareroom, Zoopla, Rightmove and social media to reach a broader audience.

Utilise Local Advertising

Leverage local community boards, chip shops / sandwich shops and local businesses to advertise your HMO property within the local community. Local advertising helps target potential tenants in the vicinity of your property.

Network with Local Institutions

Establish connections with local universities, hospitals, colleges, and businesses to reach out to students, faculty, and professionals seeking accommodation. Collaborate with these institutions to promote your HMO property as a convenient and suitable housing option.

Offer Referral Incentives

Encourage your current tenants to refer potential tenants by offering referral incentives such as discounts on rent or other attractive bonuses. Satisfied tenants can be powerful advocates for your property.

Engage with Agents

Build relationships with local agents who can refer tenants to your HMO property. Agents often have a pool of clients seeking rental accommodations, and a good rapport with them can lead to a steady flow of potential tenants.


Effective marketing is key to achieving optimal occupancy rates in your HMO property. By creating an attractive online presence, utilising local advertising, networking with local institutions, offering referral incentives, and engaging with agents, you can successfully market your HMO property and maintain high occupancy levels.

Stay proactive, adapt to market trends, and enjoy a thriving HMO investment.

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